We will provide innovative wildlife-based recreation and learning experiences that inspire and facilitate visitors to take conservation actions that make a measurable and positive difference.

We will involve visitors and the community in the important work of protecting the environment and threatened species - whether it is during a visit to one of our zoos, a visit to our website, or by learning about our accomplishments through the media.

We acknowledge that we have a responsibility to engage with communities that experience socio-economic disadvantage, and we will develop meaningful partnerships and programs to foster social inclusion. There is great power in millions of people coming together to learn about wildlife and wild places and to take action to help save threatened species and habitats.

OUR VISITOR OBJECTIVES 

1. To offer superior and inspiring animal based experiences that connect people with wildlife and conservation action and to use the unique habitats and landscapes in our care to inspire
   environmental action.
2. To offer every visitor a layered, meaningful, and fun learning experience using a variety of interpretive approaches to engage all our various audiences.
3. To ensure visitors experience memorable moments and have opportunities to actively participate in conservation action.
4. To enable our staff and volunteers to actively facilitate the delivery of engaging experiences for visitors.
5. To measure and demonstrate our visitors' contribution in delivering conservation and sustainability outcomes.